For Steve Jobs, making objects that were beautiful as well as functional was a cornerstone of Apple’s philosophy. He even insisted that the circuit boards fitted inside the early Macintosh computers looked good. “When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it,” he once said. “You’ll know it’s there, so you’re going to use a beautiful piece of wood in the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”
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community
Business: The Enterprise of Humanity
Business isn’t an exercise in numbers; it is an enterprise of humanity that is an inalienable part of life. So if we focus on taking care of the people in our enterprise and harness our intuitive capacity to co-create together, business will take care of itself.
In this context even the language of teams and teamwork may inadvertently conjure up associations with the competitive language of battle and sports so perhaps we look toward the language of neighborhood, to fellowship and to being in community together instead
To read more visit the management-issues website at: http://www.management-issues.com/opinion/6957/business-the-enterprise-of-humanity/